Today I want to talk more about getting Facebook fans, and really any type of social media followers. After I help a company get started on social media marketing, I usually get an email three or four weeks later that reads something like this:
"I want to get more Facebook fans! What's the secret?"
I have bad news for you. There is no super secret way to getting followers on Facebook, Twitter, or any other social networking website. "If you build it, they will come" does not apply to social networking websites.
I think when people are asking this question, they're really asking, "how do I get a million customers overnight." Sorry Charlie, unless you already run a multi-million dollar company, this probably is not going to happen. In fact, most of the billion dollar companies that are just getting started with social media marketing do not even have millions of followers yet!
So how do you get more Facebook fans, Twitter followers, and other social connections? The most important step is to hustle. If you do not put any time into it, you will not get any results. It's that simple.
Let me provide you with some easy steps that will help you get more Facebook fans, Twitter followers, LinkedIn connections, blog readers, and any other social media friends. You may have already heard these before, but these are my favorite time tested ways to promoting yourself on social media platforms.
Put Your Link Everywhere: The biggest mistake a lot of companies make is the failure to advertise their social networking pages! Most of the major websites offer you widgets you can put on your website to direct people to your social networking pages. Since it still is relatively new, people will probably not be actively searching Facebook and Twitter for your company. If you put it right in front of them they're more likely to follow.
This also goes for anything you do online. If you're leaving a blog comment, sending an email, participating in a forum, or anything else that you leave a personal mark on, include a link back to your website. If appropriate, put a link to your social media websites as well.
Use Your Email: If you've been in business for a while, you probably have a good list of contacts built up. Send out an email to these contacts inviting them to connect with you on these social networking platforms. Let them know you've established yourself online, and are trying to build up a following. People will support you.
No email list yet? Do not worry. As you grow your business, you can use email to personally invite people that you come in contact with. If you connect with 5 people a month that add you on Facebook, in a year you'll have 60 fans just from this method.
Follow Them: On websites that allow YOU to connect with people, seek out and follow people that fit your target market. There is a whole method of doing this correctly, but it's a lot to go into for this article. The largest piece of advice I can give you is to follow them and connect with them by being interested in what THEY are doing with their lives. This will go a long way.
Offer Gifts: Offer your current / potential customers a gift for joining you on social networking websites. A coupon can go a long way, and will also prompt them to purchase from your company right away. They also will now be connected to your company online, and can potentially become returning customers.
Get an Evangelist: This is my favorite method, which is why I saved it for last. Get five to ten people who absolutely love your company, and ask them to promote your company for you. Send an email, call them, or whatever you need to do and ASK them to do a recommendation for your company, and share it with their friends. Think about it this way. The average Facebook use has 130 friends. If you get ten people to write a recommendation about you and share it with their friends, you've just advertised to 1300+ people!
There are a lot more awesome methods that help you get more Facebook fans, Twitter followers, and LinkedIn connections, but these are just a few to get you started.
– Jerry Nihen